ESTHETIQUE

Using logotype makes the logo hard to be visualized. As long as The ESTHETIQUE word is a long word, using space between letters (kerning) makes it longer that makes it impossible to be seen in one glance so memorize it is hard for mind. To can understand the logo the audience have to read it completely as long as using memorable visual point in logo keeps it in mind an make it easer to read in future.

The only visual point in this logo is one red line above the I, that it is not strong enough to be memorized.

Using modern and sans-serif typeface it good selection but the rigid line in type face is far from the aims of firm and far from the anticipate of audiences.

The magazine design needs space for breathing .it should be unique and different from other usual designs. Until without reading could be recognize as esthetique.

By decreasing, the density of make up and focusing on smile and nature beauty will help to environment.

cosmetic

Invite people to experience new way of thinking, by changing the habits and usual living environment.

Changing, helps to refresh mind and feeling, and makes it possible to get ready to create new way.

By re-looking at some details in our living place, that we usually miss them only because of we see them day in and day out will find new behavior of forms.

Looking differently at same things…

 and looking same at different things… Both of them are necessary for bring a new sense to world.

Simple matters like playing the shadows when face to dancers,

When they are looking at light and you look at shadows behind them,

Freezing the movements when they are still moving

You feel fresh; you look new, you feel good so you look better; as if you look better, you fell well.

Beauty means what we think is beauty; that is why smile is beauty.

performance art provides new experience of feeling, as make up does.is make up a performance by women?

Translating the forms…

 The interesting point, after Sebastian workshop today, was that ALL of the selected works were narrative works. Why we are more interested in?

In art and design area, we usually translate the Ideas and meanings to Forms. On the other hand, when we try to understand other works translate (or let me call it retranslate) it again to original form. This matter happens when we want to explaining an idea for others also.

Our mind looks after some rules in a work to be able to experience and understand it.Changing the visual mediom to literacture usually is happend by people, the audience want to memorize the events in the clip or poster, or he wants explain it to other ones so tries to find a third language.

If The main idea of designers was shaped in narrative from,this third language is near to first thinker imagines. And it happens often because we owed our anecdotes in way of thinking. Most of the ancient pictures are narrative. They depict some story beyond the forms.

I think in this area of design,after that someone tried to explain the clip to other one,by retranslating, the reproduced  form is very clos to original one. And it is one characteristics of narrative design.

In this kind of narration(non-narration), designer uses the forms and relaion between the forms. Now, translating the narration to literacy is impossibl or very hard. 

although, in my point of view, translatin the informaion by using non-narative medioms is faster than other one, but, we are influenced by our ancients mind. the narration is very important part of their ways of thinking.

for me the exiting matter is: as long as non-narrative works do not need retranslating to other mediums, why we still are looking for narrative advertising or works?

from wikipedia

in general, Minimalism’s features included: geometric, often cubic forms purged of allmetaphor, equality of parts, repetition, neutral surfaces, and industrial materials.

Arvo Pärt

Arvo Pärt (born September 11, 1935 in Paide, Estonia), (IPA: [ˈɑr̺vɔ ˈpær̺t]) is Estonia’s most renowned composer, working in a minimalist style

listen

 

When poverty comes…

When poverty comes in at the door, love flies out of the window. Although, at the first glance, we may consider the poverty as lacking of the food, goods or money but in my opinion, poverty means lacking of the knowledge. Old-fashion manners, War, terror, violence are based on lacking of the knowledge. Maybe by finding the common language of mankind be able to open new doors. According to an Indian proverb : Poverty makes thieves, like love makes poets.

Minimalism movement

Minimalism movement in art has started of painting since the middle of 20th century, but because of its basis and natural inner character, minimalism changes its way towards minimalist sculpture or its better to say minimal objects. In this case, inspection in this movement in graphics seems a little difficult but we can consider general origins of minimalism and compare it with medium graphics. The most important aim for minimalists is to remove illusion of artistic works. They believed a piece of minimalist work is what it is and there is no further meaning or there in no point of any specific subject and as minimalism movement is counted as a purposed or deliberate movement, artists of this type have tried their best to explain how the quality of this object is. They believed the object itself naturally explains all the events happened through the history and it is the most complete definition of nature without leaving any trace of the artist on works. 

In this point of view, my posters also show the narration through the combination of forms and usually they do not have any point to any object outside the work. I take advantages of dots and lines qualities without saying any story giving a very simple translation.